Alicia and her husband, Adam, live just outside Hermantown, in Solway Township. They have two adult children, Logan and Laura. Alicia graduated from UMD with a Bachelor of Business Administration with a double minor in Marketing and International Studies. Shortly after starting her career in banking, she changed directions to be a working stay-at-home mom. She began her Direct Sales career while 8 months pregnant with Logan. With 24 years of direct sales under her belt, she has spent the last almost 15 years with Norwex as a Consultant and Leader. During this time, she was also a Girl Scout Co-leader for 11 years, a Boy Scout parent, a soccer mom, everything including DVSE President, Robotics and Lacrosse mom, a signer of all school paperwork, and the biggest cheerleader for both of her children. A year and a half ago, she added managing the Firefly Cafe as her role of parenting adjusted to parenting adults. These days, she is loving the empty nesting stage and spends as much time as she can outside hiking, camping, paddle boarding, kayaking, cross-country skiing, and going on walk n' talks with friends to keep their sanity.